Portfolio | urban ENSO

What people are saying

I'm just in love with your copy. Thanks for nailing it on the head.

– Founder, Altera Customs

PERFECT! Jeez we are lucky to have you :)

– Head of Internal Comms, TomTom

I love all headlines! They are very brilliant! Thanks again for the amazing copy!

– Sr. Marketeer CRM, TomTom

These email comms are fantastic! Short, concise, light-hearted and nicely personalized. I love the increasingly urgent tone in the messaging, without it ever sounding demanding. For me, they’re perfect.

– Manager, Glint Inc.

Many thanks Mehdi for both the copy and for addressing the feedback brilliantly. The copy is splendidly spot-on. … This is approved, and much appreciated.

– Manager Digital Marketing Automotive, TomTom

Love it.

– Chief HR Officer and EMB Member, TomTom

Again, thanks for your great feedback on design consistency, always good to finish work with you :)

– Head of Brand, TomTom

Thanks for speedy update. I love the changes – the inspirational new messaging is really strong!

– Sr. Digital Marketeer Enterprise, TomTom

We have never had this much help with copy and such an amazing quality of it. Your responsiveness and engagement are extremely appreciated. We keep saying that here all the time :) And by the way, this year’s slogan is the best of all :)

– Principal Software Engineer, TomTom

The requester loved your copy! We can hand this version over to a designer for the visual work. Thanks again for your prompt cooperation and chic copy!

– Sr. Marketeer, TomTom

Copy looks GOOD! Approved.

– Sr. Manager CRM

Your copy is always neat and clear!

– Sr. Marketeer CRM, TomTom

(Some of) what I do

Create tone of voice guidelines
Ghostwrite for CEOs, CMOs and other C-suite execs
Write new business websites from scratch
Re-write and update websites
Lead copy for key brand campaigns
- (B2B, B2C, employee comms, employer brand)
Manage community/customer newsletters
Write video scripts for brands, CEOs and business owners
Snowboard, surf, mountain bike, meditate, climb and cook

Work samples

TomTom 25-year anniversary book This book shares 25 personal stories. I interviewed everyone, managed the project and wrote the book, working with a photographer, designer and film agency, as we also made three films.

TomTom writing guidelines Click to view PDF ^^ Created a writing style guide for the TomTom brand.	TomTom brand guidelines Click to view PDF ^^ Revised and re-wrote input to make a clear and simple guide.

TomTom values Defined TomTom's core values and created scripts for small video skits exemplifying each value.

smart live services campaign Promoting TomTom’s services offered to smart drivers.

International Women’s Day campaign Internal/external TomTom campaign and European Women in Tech event.

Be TomTom Green poster Internal communications connecting an environmental certification with TomTom’s sustainability messaging.	Dopper water bottle poster Internal communications launching Dopper water bottle giveaway in line with TomTom’s sustainability messaging.

Tony's Chocolonely wrapper TomTom Automotive’s custom chocolate bars to give to their industry partners around the world.

Recruitment flyer TomTom recruitment flyer targeting engineers.

Publications

Chapter co-author, co-content editor.	Grant writer, co-author, content editor.
Grant writer, project manager, content editor.

Who I've worked with

copywriter
powered by words

What people are saying

(Some of) what I do

Work samples

TomTom 25-year anniversary book

This book shares 25 personal stories. I interviewed everyone, managed the project and wrote the book, working with a photographer, designer and film agency, as we also made three films.

TomTom writing guidelines

Click to view PDF ^^ Created a writing style guide for the TomTom brand.

TomTom brand guidelines

Click to view PDF ^^ Revised and re-wrote input to make a clear and simple guide.

TomTom values

Defined TomTom's core values and created scripts for small video skits exemplifying each value.

smart live services campaign

Promoting TomTom’s services offered to smart drivers.

International Women’s Day campaign

Internal/external TomTom campaign and European Women in Tech event.

Be TomTom Green poster

Internal communications connecting an environmental certification with TomTom’s sustainability messaging.

Dopper water bottle poster

Internal communications launching Dopper water bottle giveaway in line with TomTom’s sustainability messaging.

Tony's Chocolonely wrapper

TomTom Automotive’s custom chocolate bars to give to their industry partners around the world.

Recruitment flyer

TomTom recruitment flyer targeting engineers.

Publications

Chapter co-author, co-content editor.

Grant writer, co-author, content editor.

Grant writer, project manager, content editor.

Who I've worked with

Nice! You made it all this way.
Something must feel right.
Take the next step and reach out.
Let's see where we can go together.
Contact info below ;)

What people are saying

(Some of) what I do

Work samples

TomTom 25-year anniversary book

This book shares 25 personal stories. I interviewed everyone, managed the project and wrote the book, working with a photographer, designer and film agency, as we also made three films.

TomTom writing guidelines

Click to view PDF ^^ Created a writing style guide for the TomTom brand.

TomTom brand guidelines

Click to view PDF ^^ Revised and re-wrote input to make a clear and simple guide.

TomTom values

Defined TomTom's core values and created scripts for small video skits exemplifying each value.

smart live services campaign

Promoting TomTom’s services offered to smart drivers.

International Women’s Day campaign

Internal/external TomTom campaign and European Women in Tech event.

Be TomTom Green poster

Internal communications connecting an environmental certification with TomTom’s sustainability messaging.

Dopper water bottle poster

Internal communications launching Dopper water bottle giveaway in line with TomTom’s sustainability messaging.

Tony's Chocolonely wrapper

TomTom Automotive’s custom chocolate bars to give to their industry partners around the world.

Recruitment flyer

TomTom recruitment flyer targeting engineers.

Publications

Chapter co-author, co-content editor.

Grant writer, co-author, content editor.

Grant writer, project manager, content editor.

Who I've worked with

Nice! You made it all this way. Something must feel right. Take the next step and reach out. Let's see where we can go together. Contact info below ;)

Nice! You made it all this way.
Something must feel right.
Take the next step and reach out.
Let's see where we can go together.
Contact info below ;)